Let the powerful whitening action of Charcoal (derived from Coconut Shell Powder) and the famous cleansing ability of Black Seed Oil leave your mouth feeling fresher and brighter than ever.

Free from fluoride, sodium lauryl sulfate (SLS), titanium dioxide, carrageenan, gluten, and artificial colors or flavors. Always vegan and cruelty-free. Feel good about every brush with an effective, thoughtfully made formula.

Your Brightest Smile. Ever.

A refreshing mint flavor leaves your mouth feeling cool, clean, and refreshed, while gentle, hardworking ingredients like Charcoal and Black Seed oil help whiten teeth and deliver the bright, confident smile you’ve been looking for. You get a wonderfully clean, effective brush with no compromise on foam or flavor.

Made with gentle herbs and botanicals like Neem, Pomegranate, and Triphala to help clean and freshen your mouth. Our eco-friendly CO₂ extraction, called Supercritical Fluid Extraction (SCFE), avoids harsh solvents and helps preserve plant purity and natural benefits, so you get the best of the ingredients and nothing you don’t want.